Creating effective marketing campaigns is an essential way to engage customers, boost sales, and build brand loyalty. Below are examples of three real campaigns, their results, and step-by-step instructions for creating them.

• Birthday Campaign - strengthen loyalty and generate orders with high average value.
• New User Activation - help users make their first order and start accumulating loyalty points.
• User Reactivation - bring inactive users back to the app.

Campaign Results

1. Birthday Campaign

Goal: Reward customers on their birthday to increase loyalty and collect orders with high average value (birthday celebrations).

Results:

• Parameters: The campaign targets users whose birthdays are in 7 days. Every day, the campaign identifies such users and sends the selected segment a personalized push notification with a voucher worth 100 ₪. Campaign results provide insights into how many users were selected each day, how many notifications were sent (depending on each user's settings), and how many orders were created. Note that even if the user has push notifications disabled, they still see the voucher in their personal account and may convert into an order.
  • In the first 5 days of the campaign, 236 vouchers were issued (based on the number of users with birthdays in a week), 50 messages were delivered, and 14 orders were received (28% conversion from message to order).
  • Total campaign revenue was 3365 ₪, gross profit was 3077 ₪ with an average order value of around 220 ₪ per order (after voucher deduction).

2. New User Activation Campaign (Users with Zero Orders)

Goal: Attract new users by offering a bonus on their first order.

Results:

• Parameters: The campaign targets users who have not made any purchases. The campaign identifies such users and sends the selected segment a personalized push notification with a voucher worth 100 ₪. Campaign results provide insights into how many users with zero orders were selected during the campaign period, how many notifications were sent (depending on each user's settings), and how many orders were received. Note that even if the user has push notifications disabled, they still see the voucher in their personal account and may convert into an order.
  • During the campaign, 7,133 users were identified, vouchers were issued to the same number of users, 558 users received push notifications, resulting in 18 orders.
  • Total campaign revenue was 4628 ₪, gross profit was 3727 ₪, showing a successful conversion of passive users with an average order value of 257 ₪.

3. User Reactivation Campaign

Goal: Increase activity among users who have not ordered in 2 months or more.

Results:

• Parameters: The campaign targets customers who have not used the service for more than 2 months. The campaign identifies users who have not placed orders for 2 or more months, and sends the selected segment a personalized push notification with a voucher worth 100 ₪. Campaign results provide insights into how many users inactive for 2 or more months were selected during the campaign period, how many notifications were sent (depending on each user's settings), and how many orders were received. Note that even if the user has push notifications disabled, they still see the voucher in their personal account and may convert into an order.
  • During the campaign, 16,516 users were identified, 2125 of them received push notifications.
  • As a result, 125 orders were received with total revenue of 30,230 ₪, which converted to a profit of 23,616 ₪.

How to Create Campaigns

If you want to create similar campaigns, follow these steps to ensure the campaigns are effective and suit your goals.

• Step-by-Step Guide for Creating a Birthday Campaign